The Primacy Multiplier: Converting Borrowers into Core Depositors

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The Primacy Multiplier: Converting Borrowers into Core Depositors

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What was covered

Primary banking relationships drive profitability, yet while 92% of banking decision-makers view primacy as critical to long-term growth, most struggle to convert borrowers into core depositors.

Join Blend’s Jac Niarhos for a deep dive of national research findings conducted with American Banker, alongside an interactive product showcase. You will learn how top institutions connect lending to deposit growth, utilize AI to eliminate digital friction, and launch unified account opening that seamlessly integrates with existing core banking systems.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Primary banking relationships drive profitability, yet while 92% of banking decision-makers view primacy as critical to long-term growth, most struggle to convert borrowers into core depositors.

Join Blend’s Jac Niarhos for a deep dive of national research findings conducted with American Banker, alongside an interactive product showcase. You will learn how top institutions connect lending to deposit growth, utilize AI to eliminate digital friction, and launch unified account opening that seamlessly integrates with existing core banking systems.

Key Topics:

The Primacy Multiplier: Why primary account holders carry 10x more deposits than non-primary customers and how to secure these high-value relationships from the very first interaction.

Closing the Integration Gap: Consumers average 7.1 financial products but keep only three at their primary bank. Discover how the top 31% of institutions use fully integrated digital workflows to capture that lost wallet share.

Reversing Application Drop-Off: Retail banking suffers from a 3.4x abandonment rate. See how intelligent agents enable single-session, multi-product workflows with automated pre-fill and instant direct deposit setup.

Jac Niarhos

Product Manager

Blend

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

About

Blend

Blend is the infrastructure powering the future of banking. Financial providers — from large banks, fintechs, and credit unions to community and independent mortgage banks — use Blend’s platform to transform banking experiences for their customers.

blend.com